We began the preparations the night before.' Sweet and farsan shops set up a slew of temporary stalls across Ahmedabad to expand their reach. Jay Sharma, proprietor of a city-based sweets and snacks chain, said, 'Sales were good this time and we comfortably witnessed a 25-30% rise in volumes despite the rise in prices. Farsan and mithai shop owners suggested that the impact of inflation was clear as people ended up buying in smaller quantities. While fafda costs Rs 700 to Rs 850 per kg, jalebi costs Rs 1,000 to Rs 1,300 per kg. This year, the prices of both items have gone up by 20% or so. Industry estimates suggest that around 8 lakh kg of fafda and jalebi each were sold in the city in a single day. 'People prefer quality and hygiene and therefore, corporate gift boxes too are in high demand,' Gandhi added. Ahmedabad is home to some 1,500 big and small shops selling fafda and jalebi on Dussehra day.' This time around, industry players have seen rising demand for corporate gift boxes comprising fafda, jalebi and chutney which are in high demand. The production of fafda and jalebi was up 30% as well. Hiren Gandhi, chairman, food committee, Gujarat Chamber of Commerce and Industry (GCCI), said, 'This year, the demand was good, and the overall sales went up by 30%. While the prices of jalebi and fafda were high this year in the wake of high costs of besan and edible oil, the production and sales also registered 30% increase. Surat: People throng to sweet shops on Vijaya Dashami This year, the sale of the sweet-savoury combo snacks reached a whopping Rs 150 crore.

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